The world’s leading employee Performance eXperience Platform recently partnered with the respected professional organization to help support call center quality assurance and training teams.

New York, London, Tel Aviv, June 16,  2023 – Centrical, a global SaaS company, and the Performance eXperience Platform for frontline employees is pleased to announce its new partnership with QATC, an organization devoted to facilitating the education, sharing of ideas, and distribution of knowledge among quality assurance and training professionals in the call center.

Of this new partnership, Centrical CMO April Crichlow said, “Partnering with a revered organization like QATC makes perfect sense. Over the past several years, there has been a massive shift in how call centers do business, and this is especially true for quality assurance teams. QM processes are too often transactional, static, and disconnected from the overall employee experience, which prevents organizations from truly optimizing the data they have at their disposal. By connecting quality assurance teams, agents, and supervisors in a dynamic feedback loop, organizations can better understand gaps and more efficiently execute action plans, improving both the employee and customer experience. QATC shares our values and our commitment to elevating the quality assurance experience to help teams drive the most powerful results.”

When asked about the new partnership, Vicki Herrell, QATC Executive Director, stated, “QATC is thrilled to have Centrical join us as we continue on our mission to provide networking and education opportunities for quality assurance and training professionals around the world.”

For over a decade, Centrical has partnered with the world’s leading call centers across industries and organization types to help build strong frontline teams and optimize quality assurance. The Centrical Performance eXperience Platform provides a personalized, holistic approach to quality assurance. The platform leverages AI and advanced gamification to boost motivation, engagement, and performance, leading to a 64% decrease in error rates, an 84% increase in compliance scores, and a 10% improvement in CSAT scores. To learn more about Centrical watch a quick preview of the platform and request your personalized overview.


About Centrical 

Centrical is an AI-powered employee Performance eXperience platform that drives best-in-class customer experiences for the world’s leading brands through frontline agent success and growth. The platform provides a unified employee experience with real-time performance management, adaptive microlearning, AI-powered coaching, quality management, and VoE, through a gamified solution to help organizations improve productivity and sales, reduce costs, lower attrition, and increase customer satisfaction.

Centrical was founded in 2013 and serves customers in 150 countries in 40 different languages. Centrical has offices in New York, Tel-Aviv, and London and customers include leading multinational enterprises such as Microsoft, Teleperformance, Synchrony Financial, and more.